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We crafted tailored brand stories that the audience could see themselves in. And leveraged influencers to ensure the content not only reached each target audience, but resonated with them too.

 
 
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Day Job started as a production company specializing in social media content. Our goal is to drive growth through performance & creative first production.

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Ultimately, the messaging empowered the target audiences to create their own looks through the brand.

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Our Design System thinking generated a variety of unique videos from one production shoot. Not just one video cut into several. This optimized the campaign idea by providing Tiary with more assets than a traditional production.

In the end, the campaign, and its elements, couldn’t have been more true to the brand: “Inspired by You”

Putting the target and their values front and center made every aspect of the campaign feel like it was speaking directly to the audience.

 
 
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