aftershokz_logo.png
 
yellow_bg2.png

 

aftershokz-hero.jpg
 
aftershokz3.gif

An incredible product deserves creative that stands out. That’s why this campaign resonated in the context of social channels where the sound is usually turned off.

 
white_bg.jpg

 

aftershokz-hero1-1.jpg
 
 

This striking, high-energy campaign demanded to be heard. We developed personas and use cases for AfterShokz and shot a hero video with enough range to be broken down into persona-specific ads.

 
 
aftershokz-grid1-1.jpg
aftershokz-grid1-2.jpg
aftershokz-grid1-3.jpg
aftershokz-grid1-4.jpg
 
 
 
aftershokz-phones2-row.jpg

The hero video was a full shoot that we planned completely, right down to the location scouting.

 
white_bg.jpg

 

aftershokz-hero2.jpg
 
aftershokz-phone2.png
 
 

We then targeted each audience with persona-specific ads allowing the creative to be expressed loud and clear. To exactly the right people.

 
white_bg.jpg

Behind the Scenes

aftershokz-hero3.jpg